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Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under a variety of national brands, each with its own unique approach to targeting consumers. The global legal cannabis market was valued at US$17.7 billion in 2019 and is expected to reach US$73.6 billion in 2027. Celebrities, athletes, politicians, and large corporations alike are investing and competing in this fast-paced industry. Branding Bud showcases the exciting range of products that cannabis consumers will be able to buy in a local dispensary once legalization comes to their state. The book offers a comprehensive overview and contextualization of this new segment, examining the multitude of emerging brands, their creative assets, and the strategies behind them, and the political, legal, and cultural aspects of cannabis that inform the brand landscape of today. This book is a must-read for entrepreneurs, investors, marketers, designers, and anyone interested in the rapidly growing cannabis industry
A dazzling history of Africans in Europe, revealing their unacknowledged role in shaping the continent. Conventional wisdom holds that Africans are only a recent presence in Europe. But in African Europeans, renowned historian Olivette Otele debunks this and uncovers a long history of Europeans of African descent. From the third century, when the Egyptian Saint Maurice became the leader of a Roman legion, all the way up to the present, Otele explores encounters between those defined as "Africans" and those called "Europeans." She gives equal attention to the most prominent figures--like Alessandro de Medici, the first duke of Florence thought to have been born to a free African woman in a Roman village--and the untold stories--like the lives of dual-heritage families in Europe's coastal trading towns. African Europeans is a landmark celebration of this integral, vibrantly complex slice of European history, and will redefine the field for years to come.
From the leading theorist of the Metaverse comes the definitive account of the next internet: what the Metaverse is, what it will take to build it, and what it means for all of us. The term "Metaverse" is suddenly everywhere, from the front pages of national newspapers and the latest fashion trends to the plans of the most powerful companies in history. It is already shaping the policy platforms of the US government, the European Union, and the Chinese Communist Party. But what, exactly, is the Metaverse? As pioneering theorist and venture capitalist Matthew Ball explains, it is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences, and also underpin much of the physical world. For decades, these ideas have been limited to science fiction and video games, but they are now poised to revolutionize every industry and function, from finance and healthcare to education, consumer products, city planning, dating, and well beyond. Taking us on an expansive tour of the "next internet," Ball demonstrates that many proto-Metaverses are already here, such as Fortnite, Minecraft, and Roblox. Yet these offer only a glimpse of what is to come. Ball presents a comprehensive definition of the Metaverse before explaining the technologies that will power it-and the breakthroughs that will be necessary to fully realize it. He addresses the governance challenges the Metaverse entails; investigates the role of Web3, blockchains, and NFTs; and predicts Metaverse winners and losers. Most importantly, he examines many of the Metaverse's almost unlimited applications. The internet will no longer be at arm's length; instead, it will surround us, with much of our lives, labor, and leisure taking place inside the Metaverse. Bringing clarity and authority to a frequently misunderstood concept, Ball foresees trillions of dollars in new value-and the radical reshaping of society
Dare to Lead Like a Girl is a holistic look at how to achieve purpose and joy at work. It is about turning the world of work into a place where empathy, intuition, passion, and resilience take their rightful place, where women can lead like women and men can tap into their more feminine leadership traits and dare to lead (more) like a girl!
In this refreshingly honest guide, sought-after therapist Whitney Goodman shares the latest research along with everyday examples and client stories that reveal how damaging toxic positivity is to ourselves and our relationships, and presents simple ways to experience and work through difficult emotions. The result is more authenticity, connection, and growth--and ultimately, a path to showing up as you truly are.
This is the people's history of Ellis Island: the people who passed through it, and the people who were turned away from it. Szejnert draws on unpublished testimonies, memoirs, archival photographs, and correspondence from many internees and immigrants, including Russians, Italians, Jews, Japanese, Germans, and Poles, along with the commissioners, interpreters, doctors, and nurses who shepherded them -- all of whom knew they were taking part in a significant historical phenomenon.. At the book's core is a trove of personal letters from immigrants to their loved ones back home-- letters which were confiscated and never delivered, finally discovered in a basement in Warsaw. Szejnert weaves together the personal experiences of forgotten individuals as well as Ellis Island employees. The result is a story of a place and its people, steeped in politics and history, that reshaped the United States.
Once a distant forecast, climate change is now threatening our basic safety and forcing us to reexamine who we are and how we live. What happens when the seasons and rhythms in which we have built our lives go off-kilter. Ostrander offers vivid accounts of people fighting to protect places they love from increasingly dangerous circumstances.
The following bibliographies are an alphabetical listing by author of all Wilkes University graduate theses dissertations, separated by degree, cataloged by the E.S. Farley Library, and held in University Archives. Contact a librarian at the Reference Desk on the first floor to gain access to these titles. New theses and dissertations are automatically added to this list as they are received and cataloged by the Library.
